April 6, 2011
by downtowndcbid
We Haven’t Heard a Thing to Convince us to Raise DC Circulator Rates…
The District Department of Transportation’s (DDOT) recent final draft of the 10-year Circulator plan includes a recommendation to increase the system’s fare from a flat and easy-to-pay $1.00 to a $1.50 SmarTrip and $2.00 cash fare.
On April 1, Mayor Gray released his proposed budget, which included increasing the Circulator fare to $1.70 for SmarTrip and $2.00 cash. Current MetroBus fares for local bus service are $1.50 for SmarTrip and $1.70 for cash.
These proposed changes represent a 100% increase in fares. Fares should be set in coordination with the overall transportation system’s goals, not as a means to close gaps. DC transportation system goals should embrace economic vitality for the city.
Greater Greater Washington recently posted support of the plan. The Washington Post ‘s Dr. Gridlock provided a summary of the recently unveiled 10-year plan. We disagree raising the fare to $2 just when it is about to expand and go east of the river is the right direction. Increasing ridership makes more sense for the system and for the future of the system. Why raise the rate just as the service expands to east of the river? If we all agree the DC Circulator serves a greater purpose for job access and economic growth than why not support increasing its ridership instead of increasing the fare.
Shouldn’t DC raise the Circulator fare? One dollar seems awfully cheap.
Don’t forget the purpose of the Circulator. The Circulator isn’t the same as any old bus, it’s a transit service that provides all-day, high frequency service aimed to promote hop-on, hop-off trips. Ease of payment is a crucial element to this kind of service.
Is a dollar somehow easier?
I don’t know about you, but I rarely have exact Metrobus fare ($1.70 cash) in my pocket. I do, however, frequently have a dollar bill. That’s the virtue of the dollar fare – ease of payment.
DC has a serious budget deficit – Circulator fares ought to increase to help pay.
Transit fares ought to be set in concordance with our overall transit policy, not taken in isolation and raised on an ad-hoc basis to plug holes in budgets. The Circulator’s core identity is about ease of use. That includes fare payment. Bus fareboxes do not make change, therefore riders need exact change to ride.
Come on – we need the revenue.
Well, don’t be so sure that increasing the fare will increase revenue.
Prior to becoming a Circulator route, the Georgetown Blue Bus operated with a $1.50 fare. Later, they decided to lower the fare to an even $1.00 – ridership surged. More riders taking advantage of the affordable and easy-to-pay fare more than covered the lower price. Fare policy should be structured to encourage ridership, not to close budget gaps.
But we can’t afford to subsidize a bus that’s got a cheaper fare than Metrobus.
Here’s the thing – the Circulator is actually less subsidized than Metrobus. The Circulator is cheaper to operate than Metro. It doesn’t have the same kind of overhead expenses as Metro. The Circulator’s operating costs are lower and the subsidy per passenger is lower – all while providing a higher level of service than most Metrobus routes offer.
Bottom line – the District gets more out of transit funding that goes into Circulator than it does for transit funding that goes to Metrobus.
What about equity concerns? Only rich people ride the Circulator.
Actually, that’s not true. 25% of riders earn less than $20,000 a year, and 47% earn less than $40,000.
Aren’t they all tourists?
No. Seventy-nine percent of riders are from DC. Ten percent are from Maryland, 3% from Virginia. Only 7% combined are from outside the region.
It’s true that serving tourists was an initial goal for the service, but the Circulator has shown a serious demand for high frequency, easy-to-understand bus service in DC.
Yeah, but the Circulator only serves the wealthy areas of the city.
I know some people feel this way, but the rider demographics do not support this statement. The Circulator isn’t set up to serve specific areas of the city, it’s set up to connect activity centers that support a high level of transit service all day long.
DDOT recently completed a draft plan to guide the growth of the Circulator over the next 10 years, including new routes that will touch every ward in the city. The primary focus of this plan is to connect activity centers. DDOT will be accepting comments
on the 10 year plan until April 8th.
However, people that aren’t yet served by the Circulator are bound to be disappointed when they finally get a red Circulator bus outside their door – only to discover that the fare has doubled. That’s not a smart way to market transit.
Why don’t we just spend this money on Metrobus?
Because DC should pursue excellent transportation services in order to build a multi-modal, multi-faceted transportation network. The Circulator fills a niche that does not exist in DC. Specifically, the Circulator provides:
- A higher level or service – as 10 minute frequency all-day long.
- A different focus – connecting activity centers via simple, easy to understand routes and an easy to use system – including fare payment.
- An efficient use of DC transit dollars – the Circulator is cheaper to operate and requires less subsidy than Metrobus.
Let’s also remember that Mayor Gray’s proposed budget doesn’t just increase the fare – it doubles the cash fare to $2.00. Even the SmarTrip fare (proposed at $1.70) is more expensive than Metrobus. Consumers have a way of responding to higher prices as recently demonstrated in recent DC history. DC increased the taxes on cigarettes in order to raise more revenue – except that the cigarette tax then exceeded the rate of neighboring jurisdictions, and total revenues actually decreased.
Each of these characteristics is crucial to the transit need that the Circulator fills, as well as increasing total transit ridership in the city.
Is filling that need really a necessity?
Yes, it is. As we all know, DC is not a cheap place to live. Access to jobs via affordable public transit is a necessity in DC. Combating the cost of living in DC is a critical need to retain our current population and attracting new residents. The lower transportation costs in DC make up for the higher housing costs, and then some. The Circulator helps make living in DC more affordable, and living car-free possible.
But isn’t the Circulator undercutting Metrobus with cheaper fares?
No, not really. The Circulator routes are all designed so that they do not exactly mirror existing transit services – each route offers something new to that corridor, whether it’s express service along 14th Street, high frequency service from Union Station to Georgetown, or creating a connection that never existed before – each service is not a direct competitor with Metrobus or Metrorail.
On the routes where the Circulator does parallel Metrobus, however, those WMATA routes have actually gained ridership, not lost it. One theory for this is that the Circulator has been able to convince people to take the bus – therefore they’ll hop on whatever bus comes next. This is a positive development for the city’s overall transit network. These kinds of robust networks and connections make using transit easy.
Okay – you’ve convinced me. So what should we do?
DC should look to increase ridership instead of cutting fares. Keep the fares at $1.00 for both cash and SmarTrip riders.
To grow ridership, DDOT should aim to improve performance on existing routes by providing runningway enhancements (anything from signal priority to dedicated transit lanes – giving transit the edge in moving people not just vehicles) to give crowded buses priority over single-passenger vehicles.
DDOT should also look at eliminating redundant bus stops in order to speed up service along certain routes – riders of the Woodley Park-Adams Morgan service love their limited stop trips up 14th Street.
Who can I contact?
The budget is now in the hands of the DC Council. Contact your Councilmember and let them know you support the Circulator system, but oppose increasing the fare.
Live a little, be a gypsy, get around,
Get your feet up off the ground,
Live a little, get around… (Paul McCartney & Wings)